Jack MA was invited as special guest to e-commerce week at United Nations in Geneva. Today, e-commerce is everywhere in our daily life. Consumers are convinced to buy expensive products from internet such as watches. Mature and professional e-boutiques offer large range of watches, from a simple 50 USD quartz movement watch to luxury brand valued more than 300’000 USD. Buying a watch online became a consumption behavior as same as buying a bouquet of flowers.